At Cape, I have led a small team to build the marketing function from the ground up, including budget allocation, customer journey mapping, data tracking & reporting, lead generation, project management, and sales enablement.
The Dog Book Company is an eCommerce business I started in 2019 to help more dogs find their forever homes. It sells unique dog-themed stationery, gifts, and décor and donates $1 from every sale to charity.
Ask Frankie is an informative blog and community I started in 2018. It is now the #1 website for French Bulldog owners and lovers – attracting over 500,000 visitors a year. This community shares advice for health-conscious French Bulldog owners who want a happy, healthy, and long-living dog.
The Dog Show was a podcast where I interviewed global experts on dog wellbeing, nutrition, behaviour, trends, and much more. At its peak, The Dog Show ranked in the top 10 of the Pets and Animals category on Apple Podcasts Australia.
Jeff Bullas is rated a top influencer of Chief Marketing Officers by Forbes and the world’s leading social marketing talent. Between 2015 and 2022, Jeff trusted us to manage his content marketing strategy. In collaboration with a team of contributors and freelancers, we attracted millions of visitors a year to JeffBullas.com, grew his YouTube channel to over 6,000 subscribers, and helped him plan and execute campaigns for numerous brands.
FlypChart was a SaaS product we offered from 2016 to 2019. It helped small businesses plan, schedule, and post their marketing content from one place. Providing visibility for stakeholders, keeping teams organised, and holding everyone accountable for important deadlines.
ShortStack is a cloud-based campaign creation tool (predominantly for landing pages and social media giveaways). It helps users design campaigns using widgets, themes, and templates. We provided marketing services to ShortStack from 2018 to 2022 – planning a B2B content strategy, identifying relevant SEO opportunities, creating high-quality content, and growing the organic reach of its blog via paid media and social media outreach.
Bluewire Media works with professional services consultants, advisors, and business owners to build a ‘marketing engine.’ We managed the Bluewire Media blog for several years, and it was voted Smart Company’s Top Business Blog in Australia.
Winning By Design offers sales playbooks, training, and coaching to drive sustainable growth in SaaS using Remote Selling & Customer Success. We worked with the Director of APAC, Andy Farquharson, to create a B2B content strategy that was the lifeblood of lead gen for his business.
I led the strategy and execution for the Marketing Results blog, where people can find practical articles and resources to get more traffic, drive more leads and transform their business.
Uplers is a one-stop digital service company delivering end-to-end design, web development, digital marketing, and email production services in 50+ countries. I helped Uplers execute a B2B content strategy by creating and publishing high-quality thought leadership content on respected industry websites.
InvisiblePPC is a white label PPC agency specialising in AdWords management. To build trust with their ideal clients – marketing agencies – I designed and executed a long-form SEO content strategy for their website.
Louder Online is one of the world’s leading SEO and content marketing agencies. We worked with Louder Online for several years as a trusted content promotion partner. This involved increasing the reach and engagement of their client’s content via paid media campaigns and social media outreach.
OutSystems is a low-code platform for large enterprises looking to develop straight-to-consumer applications. We worked with the OutSystems team to create thought leadership content across the entire customer lifecycle, including landing pages, social media messages, and in-depth technical blog posts.
Core dna is a hybrid SaaS digital experience platform that integrates CMS, eCommerce, and marketing for large organisations. We worked with Core dna to create in-depth case study style content to attract a B2B audience to their blog.
Flexsource is an end-to-end recruitment solution for placing temporary, contract, and permanent staff in the light industrial sector. We designed and executed a content acquisition strategy to attract B2B prospects to their website and convert them into leads. This involved the creation of an eBook, a series of blog posts, and a paid media campaign.